BECOME A SPONSOR
Align your brand with the UPC Pickleball Elite Tournament — 20 international teams, a world-class venue in Hengqin, and a global Gen Z audience. Explore official sponsorship categories below.
SPONSORSHIP CATEGORIES
Ten official categories, each offering category-exclusive rights and bespoke activation.
Hydration Partner
Fuel elite athletes with your water, electrolyte and sports-drink brand. Own courtside hydration stations, player benches and cooldown zones.
Airline Partner
Fly 20 international teams to the Greater Bay Area. Gain premium visibility across travel touchpoints, boarding lockups and team announcements.
Hotel & Hospitality Partner
Host players, officials and VIPs. Feature your property as the official tournament residence with in-room and lobby branding.
Tourism Partner
Showcase Hengqin, Zhuhai and the Greater Bay Area. Curate athlete experiences, city guides and destination content for a global audience.
Telecoms & Connectivity Partner
Power live streaming, scoring and on-site connectivity. Provide SIMs, 5G and Wi-Fi across the venue and team hotels.
Banking & Payments Partner
Enable seamless cross-border payments, prize disbursement and FX for international teams, with branded fan and player benefits.
Mobility Partner
Move teams between airports, borders, hotels and the venue. Showcase EV fleets, shuttles and premium ground transport.
Healthcare & Recovery Partner
Keep athletes at their peak with medical, physiotherapy, recovery and wellness services on-site throughout the tournament.
Technology Partner
Drive live scoring, the event app, analytics and AI-powered highlights. Put your technology at the heart of the competition.
Media & Broadcast Partner
Broadcast and amplify the action to a worldwide, Gen Z audience across TV, streaming and social with co-branded content.
PARTNERSHIP TIERS
Title Partner
Proudly held by MAXWILL Sports
SecuredPlatinum Partner
Category-exclusive flagship presence
AvailableGold Partner
Premium visibility across the event
AvailableOfficial Supplier
Product & service integration
AvailableWHAT PARTNERS RECEIVE
LET'S BUILD SOMETHING ELITE
Interested in a partnership? Reach out to our commercial team and we'll share the full sponsorship prospectus.